At FREEMOTION, being innovative means questioning how we workout and redefining it. We do things not because everyone else is doing them, but because no one else is doing them. We know that life isn’t about working out, but working out is what creates a more adventurous life.
FREEMOTION provides solutions that change your mood, mind, and fitness levels. FREEMOTION equipment comes to life in small and large group training, helping to create new revenue streams. Innovation is about getting there first, just like how FREEMOTION introduced functional cable-based strength training, the Incline Trainer, and the first road-simulating indoor bike.
The reason why FREEMOTION is a division of iFIT Health & Fitness (aka ICON Health & Fitness), a global fitness and technology leader, for 40+ years, is unprecedented innovation. FREEMOTION doesn’t call itself innovative, it lives for innovation each and every day.
Freemotion introduces integrated flat screen TVs on their cardio equipment, a first in the fitness industry. The brand reignites with a new look and passion and solidifies its commitment and longevity to the fitness industry. Freemotion introduces as well the Tour de France Bike, the first indoor bike to incline and decline, simulating the terrain of an outdoor ride.