Since its foundation in 1981, TRUE has been built on two core guiding principles: build the highest quality products and support them with superior service. Over the years, the fitness industry has changed, new markets have sprung up, and the needs of its customers have evolved. However, those principles remain constant, and we remain ever-vigilant in working to achieve them.
In keeping with its values, TRUE has always strived to equip its machines with the latest technology and safety features since the beginning, giving its customers the very best exercising experience possible while providing them peace of mind. Here are some of the revolutionary advancements TRUE has made in the industry over its 30+ years of history.
TRUE has always dedicated itself to integrity. This tradition is not just built into its products but is its core value. Purchasing one of its products is not just a transaction, it’s a pact: an invitation to become part of the TRUE® family. Its equipment is built with the dependability as a priority, and its fast and friendly service team is ready to help you every step of the way. Whether adding to your workout facility or purchasing a machine for home use, TRUE is here as a trusted partner to help you reach your goals.